A colleague sent me a great photo from the CTIA cellular show in Las Vegas.

It’s a picture he took of the show floor – and in a centrally placed booth, from his vantage point about fifty feet away, there appears to be a naked woman.

Now, she’s not naked.

She is wearing a flesh-colored closely-fitting bodysuit.

But, as my colleague noted, “you have to get within about 3 feet to realize that this is the case – and the mix of men and women at the show has no interest in doing this. You could see people visibly detouring so as to not get too close, on the assumption that she was actually naked and they didn’t want to be seen or photographed near her…”.

Yes, it’s true. Amazingly enough, this is a case where sex doesn’t sell the product – in fact, in a development that has me grinning with joy, the company that was stupid enough to ignore the rules talked about earlier in this blog, about making your marketing relevant to your audience and product… is actively driving away customers and losing money because of their choice.