Everyone makes mistakes. And by everyone, I mean people, countries, institutions, organizations, and companies.
Mistakes are a great opportunity to learn. Moreover, especially when mistakes cast the public eye on your situation, they are a great opportunity for marketing.
Now, I'm not talking about the traditional marketing response to mistakes, which is to back off prevaricate, and obfuscate.
I'm talking about the opportunity to make the most of the moment; to seize that moment in the public eye, which so many marketers work so hard to get for positive reasons, and turn a negative into a positive.
This can be done at any level from the small to large.
At the small end of the spectrum, consider this next line...<< MORE >>