Growing up, I always loved the phrase in television commercials “...part of this nutritious breakfast”.
The phrase was always spoken as the camera panned over milk, juice, eggs, bacon, toast, jam, fruit – oh, yes, and some sugar cereal like “Sugar Smacks”. (This was in the ancient times, when Sugar was still advertised openly, as opposed to today’s “Honey Smacks”. Dig’em the frog has been bought off).
I loved the phrase because it seemed to me to be such obvious parody – you might as well say “Sugr cereal: next to this nutritious breakfast”, as it was clear that the cereal made no contribution. In fact, that the cereal had less nutritive value than its cardboard box.
Fast-forward to today, when we see Froot Loops advertising itself as “good for kids, with 3g of fiber per bowl”, and (as the Blonde Bombshell pointed out) Rice Krispies stating “filled with vitamins to help boost your immune system and avoid getting sick”.
Shame, SHAME on those marketers!
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